For financial advisors who lead with planning

We don't just deliver leads. We deliver revenue

We are the acquisition partner that attracts people approaching retirement, verifies them, books them onto your calendar, and coaches you to close them. Exclusively yours.

As seen on

Compliance first

Compliant from the very first touch.

We lead with this because it matters most. Before a single name ever reaches you, every prospect answers a guided questionnaire, verifies their own phone by SMS, and checks a box giving express consent to be contacted. It is all timestamped and documented. You focus on the conversation. The consent trail is handled.

It starts with the questionnaire. Tap through the real intake below, the same guided survey every prospect completes, from the first question to express consent and phone verification.

Form9:41
Are you retired?
Yes
No
When it comes to retirement planning, what are you looking for clarity on specifically?
Select all that apply
Tax efficiency
Comprehensive retirement planning
Investment strategy
Estate planning
What are you doing now to figure that out?
Nothing
Working with a financial advisor
I have a written financial plan but no financial advisor
Information gathering
How confident are you that you have done everything in your power, from a financial planning perspective, to maximize your nest egg?
If less than 100%, you are not alone
100%
75%
50%
25%
What is your estimated household income?
Less than $50,000
$50,000 to $100,000
$100,000 to $250,000
$250,000 to $500,000
$500,000 to $1,000,000
What is your estimated household investable assets?
Less than $150,000
$150,000 to $250,000
$250,000 to $750,000
$750,000 to $1.5 million
$1.5 million to $5 million
Money aside, what do you want retirement to be like?
Enter your answer.
Contact information
Please answer the below questions
Enter your answer.
Enter your answer.
Enter your answer.
Enter your answer.
Enter verification code
We sent you an SMS with a 4 digit code. This code will expire in 10 minutes.
7   
Consent to contact
I consent to be contacted

Thanks, you are all set.

We will send a resource to the information you provided.

Custom questions1 of 11

Tap Continue to step through all 11 questions

Express opt-in consent

Every prospect ticks a box giving express consent to be contacted at the point of submission. It is timestamped and retained for audit before any information is ever shared with you.

TCPA and FCC aligned

Our consent language is structured to satisfy the Telephone Consumer Protection Act and FCC requirements before any call, text, or email goes out.

Phone verified by SMS

Every lead confirms a one time SMS code before delivery, so fake or unreachable numbers never reach your pipeline.

Documented and protected

Records are encrypted in transit, never resold or shared with a second advisor, and kept to the minimum data needed, with a full consent audit trail.

Funnels and Setters operates as an independent education and appointment setting platform. We give no advice and make no performance claims, so every fiduciary, suitability, and Reg BI obligation stays exactly where it belongs, with you.

Straight into your CRM

Watch the quality land in real time.

Every prospect arrives exclusive, consent compliant, and verified, tagged and ready in your CRM. No scrubbing junk lists. Just qualified people who are serious about planning.

Why advisors stay with us

More than a lead. A growth engine.

Most providers hand you a name and a phone number and wish you luck. We built the whole engine around the gaps that actually cost advisors money: no compliance, no sales structure, and no support once the lead lands.

01

Exclusive

Every prospect goes to a single advisor. Never shared, never resold, never recycled. When it is yours, it stays yours.

02

Verified

Every contact is checked by phone and email before it ever reaches you. No dead numbers, no guessing, no wasted dials.

03

Consent compliant

Every lead checks a box giving express consent to be contacted, captured through a guided intake and compliant with TCPA and Canadian law.

04

Revenue, not leads

Setters book them and coaching helps you close them. We optimize the whole engine, not just the top of the funnel.

A setter smiling on a headset call Reviewing financial planning charts
Warm referral

What if every call felt like a warm referral?

Picture this. It is Monday morning. You are not chasing prospects. Your calendar is full. And every name on it already knows who you are, what you do, and why they want to speak to you.

I have done both the Done With You program and the seminar program, and both have more than paid for themselves. I have generated a significant number of clients and have been very pleased with the results.Christopher VianiChristopher Viani, CFA

This is the power of a true acquisition system, built for advisors who lead with planning.

The process

Attract. Verify. Book. Close.

A predictable pipeline, end to end. You stop chasing and start showing up to calls that feel like warm referrals.

The difference

The old way vs the Funnels and Setters way.

Most lead vendors

  • Shared and recycled lists sold to several advisors
  • No consent trail and real compliance risk
  • You chase cold names and book your own calls
  • You are on your own once the lead is delivered
  • Feast or famine, month to month

Funnels and Setters

  • Exclusive prospects that belong to you alone
  • Express consent on every contact
  • A setter team books and confirms your calendar
  • Coaching that helps you close, call after call
  • A predictable engine you can build a practice on
The 3 keys to closing

Three things decide every close.

01

Lead Quality

This one is on us. Exclusive, verified prospects who are serious about planning, not tire kickers.

02

Speed to Lead

The faster you call a new lead, the warmer the conversation. This one is on you: reach out right away instead of letting leads sit and go cold.

03

Sales Process

Make it about them. Listen to their goals and problems instead of pushing a product.

Interactive · 2 minutes

Could you handle these objections?

"I have been burned before." "I need to talk to my spouse." Take the quick roleplay and see how your answers actually land.

Take the quiz
Work with

Who we work with

We partner with advisors who lead with planning, not products. We are not here for insurance pushers or sales first firms. We work with fiduciary, fee based, and planning first advisors who care about outcomes, not just volume.

  • Want clients who value planning
  • Need predictability without doing the chasing
  • Are ready to build real pipeline infrastructure

Then this is the system for you.

A planning advisor and client shaking hands

"I could not scale just off referrals anymore. This gave me control."

James DietrichJames Dietrich, 4 Corner Financial
100%
Exclusive, never resold
1:1
One lead, one advisor
2
Ways to work with us
A to Z
Full funnel, handled
Across the United States and Canada

Built for advisors in every market.

We work with planning advisors all across North America. These are just a few of the markets where our advisors turn a steady flow of verified prospects into booked calls and new clients.

New York skyline
New York
Toronto skyline
Toronto
Chicago skyline
Chicago
Vancouver skyline
Vancouver
Miami skyline
Miami
And many more cities across North America
And many more
James Dietrich

I could not scale off referrals alone anymore. Funnels and Setters gave me real control over my pipeline, and the appointments have not stopped since.

James Dietrich, 4 Corner Financial
What advisors are saying

Loved by planning advisors.

★★★★★

Solid quality prospects. Everyone is confirmed and ready to talk to you. No poorly set expectations, no unqualified people.

Shervin SadrSS
Shervin SadrFinancial Advisor
★★★★★

I do not chase anymore. Every call feels like someone asking for help, not a cold pitch.

Liam PassiLP
Liam PassiFinancial Advisor
★★★★★

I have done both the DWY and seminar programs and both more than paid for themselves. I have generated a significant number of clients.

Christopher VianiCV
Christopher VianiCFA
Questions, answered

The things advisors ask us most.

Are the leads really exclusive?
Yes. Each one goes to a single advisor and is never shared or resold.
Is it compliant?
Funnels and Setters operates as an independent education and appointment setting platform. We give no advice and make no performance claims, so every fiduciary, suitability, and Reg BI obligation stays exactly where it belongs, with you.
Do I have to do the calling?
Only if you want to. Done For You means our team handles it. Done With You means we coach yours.
Let's build your pipeline

Ready to fill your calendar?

Book a strategy call and we will map a predictable growth engine for your practice.